What are Accelerated Mobile Pages (AMP)
The main goal of Accelerated Mobile Pages is to load website pages instantly on mobile. Increasing the speed that website pages load on mobile phones is important because a large amount of people accessing websites over their mobile phone do so with a 2G or 3G data connection.
In order to achieve instant page loads, Accelerated Mobile Pages, better known as AMP, strips down your website and fancy design to only display the essentials. While your website is stripped down, AMP still ensures that your website pages still contain your most important content.
What are the benefits of Accelerated Mobile Pages?
Speed. Plain and simple, Research has shown that Mobile pages that are 1 second faster experience up to 27% increase in conversion rate. When you make use of AMP on your website or blog can make it more attractive for your visitors to consume and engage in your content. Think of it this way, the more visitors you lose the more potential money your website is costing you.
In addition to speed, Google is pushing Accelerated Mobile Pages hard and will be reserving excellent real estate in their search results for AMP enabled listings. If there's ever a time to gain a search engine optimization advantage on your competition, it's now.
According to Google, AMP pages are likely to receive a ranking boost and may even be labeled as “fast” in mobile search results
What type of content is best suited for AMP?
Basically any published content is ideal for AMP. This includes blogs, videos, photographs, and more. If you're a small business or freelancer that shares the content of your website regularly via Facebook, Twitter, etc, AMP can work for you. Your website visitors will be pleasantly surprised at how quickly they viewed your content!
If you're interested in learning more about AMP or enabling AMP on pages of your website, contact us today for a quote and get ahead of your competition.